Affordable San Diego Internet Advertising on three quality San Diego Directories by The CyberSide & Co.


The CyberSide & Co.

Affordable Internet Advertising for San Diego Businesses


San Diego Affordable Internet Advertising & Promotion


Our San Diego
Business Directories:


San Diego BizMart

Our General Business Directory designed for all San Diego businesses, products, and services.


Super Home Center

Our Home Improvement Directory designed for all San Diego businesses related to the home.

Gateway to Beauty

Beauty, Health, Fitness Directory designed for all San Diego businesses related to this field.

Low-Cost
Internet Advertising and Promotion for
San Diego Businesses





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Quality San Diego Directories for San Diego Businesses



CREATING ADVERTISING TEXT for
Web Pages & Internet Classified Ads



INDEX


CREATING YOUR WEB PAGES:   Building Text Boxes
WEB FLYER - BILLBOARD - WEB BROCHURE


SAMPLE BUSINESSES:  What You Can Do with Your Web Page
WEB FLYER - BILLBOARD - WEB BROCHURE

ADDING GRAPHICS AND PHOTOS TO YOUR WEB PAGE


CREATING YOUR WEB PAGE:   Building Text Boxes

WEB FLYER - BILLBOARD - WEB BROCHURE


A TEXT BOX is a grouping of related text. This can be a paragraph or two about your business, or a list of your services, or your address, hours of operation, and credit cards accepted. Each of these "items" on your web page would be a "text box." Your web page is comprised of several text boxes.

In General:

List all services you perform, type of merchandise carried, name brands, etc., using words that you feel would be searched for most often by the consumer. 

The more descriptions, products or brand names used in your TEXT BOX(es), the greater the chance that a consumer will locate you while searching for their needs!  

TIP: If you need help or ideas to be creative, or to be sure you have covered all your services, review the telephone book yellow pages for other businesses in your category and see what keywords or descriptions they are using in their ads.


Advantages:

With a Web Page, you can now list all your features, all your services, all your products, and all the name brands you couldn’t afford to do in the phone book or in an ad.  Fully promote your business to consumers 24-hours a day, at an affordable price!  Plus, you can easily change your ad - it isn’t written in stone!  Run Specials, add Coupons, Showcase Seasonal Items!  You can change your TEXT BOX(es) like you would a marquee! 

Method:

When creating your text boxes, place any items you feel you may want to change (update) often into it’s own text box, isolating it from your other text. This would include specials, product items that you don’t restock when sold, seasonal items or services, etc.  This reduces the time spent in updating the box, and keeps your costs down.

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Examples of Various Business Ads:
What you can do with your Web Page


CONVENIENCE STORE - DELI

  • List your Grocery items in a TEXT BOX. That way your "neighborhood shopper" can check out exactly what you carry & make a quick trip up to
    your store instead of running all the way over to the supermarket for that can of green beans she forgot to pick up for dinner! (Will probably pick up a few extra items while she is there--from YOU instead of the market!!).
  • List all your DELI items or even a menu with prices that can be printed out and passed around the office, or referred to at home.  Do you deliver?  If so, be sure to post that information, along with the hours of delivery and boundaries.
  • List Categories of other items you carry, such as: school supplies, pharmaceuticals/drugs, cosmetics, magazines, pet food, coffee & donuts, liquor, beer, wine, etc.  Be more specific on those items that are very popular, or seasonal, such as cough syrup and cold medications during flu season!
  • Place your Seasonal Items, and Specials (text that you may want to change often) in a separate TEXT BOX.
  • List services offered: money orders, faxing, copies made, postage stamps, gasoline.

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VIDEO RENTALS

  • List the current month's new releases in a TEXT BOX and update that list monthly!!! 
  • Add a graphic or two of the Hottest Releases.
  • Then list your complete inventory in alphabetical order below your new releases (or at least, a list of your Top Rentals). 
  • Add a few graphics here and there from the "classics" to spice up your page. 
  • Run a special and add a coupon. 
  • If you really want to do it up big...add a small description of the movies on the New Releases list. 
  • Keep your video listing current -- keep customers coming back!!!

What a service for your Neighborhood!!!

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SAMPLES OF LOW AND HIGH PROFILE
WEB PAGE ADVERTISING TEXT:

Low profile ad styles can be used for creating Enhanced (classified) Listings.

High profile ad styles can be used for creating text boxes for the Web Flyer, Billboard, and Web Brochure.  The keywords and phrases we have listed can be utilized alone, as in a list, or incorporated into more descriptive sentences or paragraphs.  Whichever style you choose, be sure to get those important keywords/phrases in there.  This is how you will be found!

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DRY CLEANERS

Low Profile Ad:

Quality Dry Cleaning - 1 Hr Same Day Service - Located in the Johnson Village Shopping Center

High Profile Ad:

Include the items below by incorporating them within your text, or by creating a list, or a combination of both.

  • Plant on premises 
  • Laundry service 
  • 1 HR Same Day Service 
  • Wedding Gown Preservation 
  • Drapery Cleaning Specialists 
  • Drapery Fan Folding 
  • Down Pillows 
  • Rugs 
  • Suede & Leather 
  • Fur Cleaning & Restoration 
  • Stain Removal Specialists 
  • Stuffed Animals 
  • Sweater Repair (darning & tatting) 
  • Expert 24 Hr Alterations Available
  • Pick-up and Delivery Service 
  • Free Estimates

Located in the Johnson Village Shopping Center


TIP:
Feature your "Wedding Gown Preservation" service on your Web Page.
  • Place the text  in a separate TEXT BOX. 
  • Make sure "Wedding Gown Preservation" is listed as one of your "keywords."
  • Add a coupon.
  • In the Spring, advertise your service in small ads in newspapers and periodicals.
  • Include your Web address in your ad.  
  • Refer your readers to your Web Page to view all your information and grab your coupon!

This cuts down the size and cost of your newspaper/magazine ad tremendously.  


Get ALL your Information out there to the Brides!

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CARD & STATIONERY SHOP

Low Profile Ad:

Cards, gifts, collectibles, gift-wrap, ribbon, sculptures, and baskets for all occasions.

High Profile Ad:

GREETING CARDS by Hallmark and American Greetings.
COLLECTIBLES by: Lladro, Hummel, Lennox, Disney Classics, Dickens Classics, Precious Moments, Thomas Kinkade, & Beanie Babies.
GIFTS: Dolls, teddy bears, ceramics, angels, wedding albums, posters, pewter, gift baskets, T-shirts, and balloons.

We deliver locally and ship nationwide.


Tip:
Set up one of your textboxes as a "seasonal" textbox. 
  • Each holiday season place a "seasonal" ad in the box.  
  • When the "season" changes, you need only change that one textbox. 
  • In between holidays, run a "special" in the textbox. 
  • Add a coupon
  • Place small, inexpensive ads in your local newspapers.
  • Mention your "special and coupon."    
  • Include your Web Address in your ad, directing the readers to your Web Page for the coupon and more information! 
You can stretch your advertising budget a long, long way using this method!

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APPLIANCE SERVICE COMPANY

Low Profile Ad:

Expert repairs on most appliances. 
24 HOURS EMERGENCY SERVICE - 7 DAYS A WEEK. Call for appointment.

High Profile Ad:

EXPERT SERVICE & REPAIRS ON:
Admiral
Amana 
Caloric
Coldspot
Frigidaire
Gaffers & Sattler
GE 
Hotpoint
Gibson 
In Sink-Erator 
Jenn-Aire 
Kelvinator 
Kenmore 
Kitchenair 
Litton 
Magic Chef 
Maytag 
Norge 
Tappan 
Waste King 
Whirlpool.

Fast courteous service      OPEN 7 DAYS A WEEK       Call for appointment!

Tip: By listing all the brand names that you service, when a consumer comes to the directory and types in the make of their appliance, you’ll come up!

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BEAUTY SALON

Low Profile Ad:

Full Service Salon with Aesthetician - 20 years of service.
Hair, Skin and Nail products available.


High Profile Ad:

OPEN TO THE PUBLIC!
Full Service Salon with Aesthetician - 20 years of excellent service


HAIR CARE PRODUCTS:

  • Paul Mitchell
  • Aveda
  • Joico
  • Nioxin
  • KMS
  • Nexxus
  • Clairol
  • Sebastian
  • Tri
  • Matrix
  • Rusk
  • Redken
  • Abba
  • Wella
  • L’Oreal
  • Zotos
  • Aurelle
  • Tigi

SKIN CARE - NAIL PRODUCTS & OTHER:

  • Dermalogica 
  • Murad 
  • Pharmagel 
  • Opi 
  • Orly 
  • Essie 
  • Jessica 
  • Develop 10 
  • European Touch 
  • Make up brushes 
  • Sponges 
  • Wax accessories 
  • Acrylic Supplies 
  • Fungus Killers
      AND MORE!

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CARPET CLEANING

Low Profile Ad:

Carpet Cleaning with Chem-Dry - Upholstery Cleaning - Drapery Cleaning - Flood Expert. More Services Available

High Profile Ad:

Carpet Cleaning with Chem-Dry:  Upholstery Cleaning - Drapery Cleaning - Competitive Rates!

24 HOUR Emergency Service - Same day, evening & weekend services
by appointment.

CHEM-DRY ADVANTAGES: No steam - no shampoo - deep cleans - no sticky residue - dries in 1-2 hours, not 1-2 days - Same day service

WATER/FLOOD DAMAGE: Immediate response - Mildew / Odor Control - Turbo Fans for Quick Drying - Insurance Work - Re-Installation

MORE SERVICES: Carpet repairs & restretching - deodorizing - red stain removal - pet odor removal - spot dye - leather & vinyl cleaning

Still More Services...?  You can list them too!

Tip: When you own a business with so many services available, it is difficult or impossible to  mention all services that you would like to list, and still have an affordable ad.  This is a perfect example of one of the prime uses for your Web Page. 
  • Take out a medium or small ad in one or several newspapers and periodicals. 
  • List a few of your most important services. 
  • Add a coupon, or run a special on one of your services. 
  • Add your Web Address in Bold print on your ad, and direct the readers to your Web Page where they can read about your services in detail and clip your coupon! 
By lowering your advertising expense in this manner,  you can afford to run the ad more often.

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FLORIST

Low Profile Ad:

All Occasion Florist - Flowers, plants, gardens, silks, dried wreaths, baskets & more. Daily Delivery -Worldwide Service

High Profile Ad:

ALL OCCASION FLORIST:
Hospitals - Funerals - Weddings - Parties - Birthdays - Anniversaries - Conventions - Newborn Celebrations - Showers - Valentines - Mother’s Day - Special Events and more.

WE PROVIDE:
Fresh cut flowers, custom designs, plants, professional arrangements, ceramics, baskets, balloons, silk flowers, fruit baskets, stuffed animals, gift cards. Commercial Accounts available. Daily Deliveries. Worldwide FTD service.

Arrangement photos & consultants available. Weddings are our specialty!

TIP:
  • Update and feature holiday arrangements in your Web Page in a separate TEXT BOX! 
  • Run small ads in the newspaper using your Web Address to attract new customers.
  • Promote your site to your current customers, informing them to check your site for specials, coupons and holiday decorating information.

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COMPUTER STORES or GENERAL MERCHANDISE STORES


There are several approaches you can take here.
  • Create a mini-catalog of your most sought after items, with photos, descriptions and prices of each. An excellent gateway page for a multi-product website, or e-commerce site.
  • Or...Simply do a text listing of as many items as you can fit on your site, with short descriptions of each and prices if desired.  Add a photo of your store or building, yourself, or a representative products  
  • Or...List product categories, possibly adding pictures and descriptions of a couple of items, or add a coupon or a "special" on a single item with photo & description. Keep your "special" in a separate textbox, and easily change it when the special is over to a new special or new item.
  • Then...Promote your business with free or small, inexpensive ads, directing the reader to your Web Page for coupons, specials, more information, etc. by adding your Web Address in BOLD in your ad.

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MOBILE BUSINESSES


Swap Meet Vendors, Conventioneers, Travelling Salespersons,
Corner Vendors and Kiosks

  • Create a catalog listing of your products, so potential customers can find you by product name.
  • Let your customers know your itinerary...where you will be appearing next, so they can go there and buy from you.
  • Have an inexpensive combination brochure & "home base" Web Page to refer new customers to when you are "on the road" by passing out business cards or flyers with your Web Address on them.

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HEALTH & NUTRITION STORES

  • Choose a category of products, or your most popular products and create a short catalog list with descriptions and photos, giving the visitor an idea of what you carry. 
  • List your specials in another TEXT BOX which you can update whenever necessary.

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GIFT SHOPS & COLLECTORS GALLERIES:

  • List your most popular gift items. 
  • List the collectibles you have in stock in a separate TEXT BOX which you can update. Collector plates, limited edition lithos, Beanie Babies by their names.
  • List your Holiday items and Christmas toys in a separate TEXT BOX that you can easily update after the holidays.  If you have the most sought after Christmas items, make sure you include them!!  Get those keywords on your site and cash in!

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PLASTIC SURGEONS - ATTORNEYS - CHIROPRACTORS
and other Professionals


Include "FREE INITIAL CONSULTATION" in your TEXT BOX if you offer it, and add your areas of expertise, credentials, years in business, along with any other information you want to impart.  Include photos.  Be sure to add your Web Address to your business cards, literature, and Yellow Pages ad.

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ANY BUSINESS


List your specials and/or seasonal products or services in separate TEXT BOXES, which can be updated when needed.  (This is separate from your standard items and descriptive textboxes that won't change often). 

We suggest you read over the tips and hints for the other businesses above, even if you don't fit the category.  The methods are still basic to any business and will give you some good info.

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ADDING GRAPHICS AND PHOTOS TO YOUR WEB PAGE


The old adage, "a picture is worth a thousand words" couldn’t be more true, especially in advertising. Graphics/photos are a must in presenting a product, in generating interest or excitement in your product or service, or in promoting confidence in your business.


Ideas for graphics:


Of course, a good clear picture of your product(s) is mandatory!

Company headers and logos are a must if you have them.

Photos of the owner of the business, a group picture of the "work crew," or separate photos of work being done by each member of your "crew" personalizes your business and creates a "comfort" zone for the viewer.  Friendly, warm, smiling photos will do the trick.

A photo of your establishment is excellent, if it is visually appealing.  This conveys a sense of stability to the consumer, and is an especially important message to get across when you're not dealing with your customer face to face.

Humorous graphics can be used in their proper place instead of photos, or along with photos to convey certain messages.

Do not use any graphic just for decoration. Any graphic/photo used should not have a long load time.


Choosing Photos for your Web Page


Photos submitted for scanning and placement on a Web Page must be sharp and well-defined.  Soft and fuzzy won't do!  Photos that are over-exposed or too dark don’t come out well.  If the only photo you have available has problems and you can't get another, we may be able to clean it up, but there is an extra charge if the photo has to be manipulated or retouched after scanning.  You may use either color or black & white.  Of course color is preferable, but black & white can be colorized to match your site, or special effects, edges, framing, etc. can be added to enhance it.


We hope this has helped you and inspired you to get a start
on creating your Web Flyer, Billboard, or Web Brochure! 

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Tips & Tools Index    Building Web Ad Pages    Marketing Tips

For Information, samples, & sign-up, visit the individual directories:
San Diego BizMart    Super Home Center    Gateway to Beauty
Rates & Details               Rates & Details              Rates & Details

The same packages are available for non-San Diego
U.S. Businesses on Cyberside 2000


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